Authors are then able to take the soul of the beautiful literary turns, vivid images and nice style. Even the promotional text will be read as an art literature or journalistic essay. The next group - it's copywriters, writers, mostly directors who are not only of what they write, and recite out loud the words that will be announced. This is one of the most important aspects of quality scripted text or speech. After all, the text written, and the text sounded - quite differently perceived target. A love letter written to read out loud, lose its elegance in the pretentious and fancy phrases, which will delight in reading. And another group of pros - it's SEO-copywriters who write code for websites.
They know how to create text that search engines as 'notice' the site in Internet space. Requirements for specialists. In the first place - is the ability to express ideas of the word. , Clearly, clearly. You can offer some interesting ideas, but if people can not express them in writing, then this person to work better creators, not a copywriter.
Ability to write long perfected the practice, as well as literary talent, which becomes evident after thousands of pages covered with writing. Therefore, education does not play special role. While journalism, philologists and gives its advantages: knowledge of techniques for working with information and text. But still need to self, to understand the essence of advertising, PR-technologies and psychology. Welcome experience in journalism, pr, advertising, marketing, combined with the ability to write well and express ideas in verbal symbols.