Ademais, these factors have great importance in the construction of a text therefore, have a concern of the linguists in studying them in order to assist its agreement and analysis. It is thus observed, that the literal production has its purpose, aiming at to reach a public, of this form, the author must have in mind the pragmatic characteristics of this public, language and motivations, amongst other factors. The text in such a way written as verbal requires abilities of the falante so that if reach with effectiveness its objectives. Its planning consists of something complex, therefore as said previously, must observe the white public, who will go to determine the formality degree, the partner-communicative interaction, among others. To plan a text, it must be had in mind: Which the objectives of the text; Which is the subject in general lines; Which the adjusted sort more to the objectives; Who probably goes to read; That language level must be used; That impessoalidade or subjectivity degree must be reached; Which the conditions practical of production: time, presentation, format. (GARCEZ, 2001, p.15) Dessarte, notices that to create a text she is necessary to schematize what if it intends to say and/or to write, and so that it has a good planning, a daily pay-knowledge must be had on the subject to be boarded, so that thus if it becomes possible to organize the ideas of logical form. A previous knowledge on the subject tends to facilitate in the hour of the planning, exposition and organization of the literal body, that is, it comes to subsidize the production preventing that he has discrepancies of ideas in elapsing of the text. Therefore, it must be previously attempted against the details as the objective that the text intends, because is through them that the body of the same will be constructed all, also becomes necessary to the choice of the sort that more good will be adjusted to the objective, that is, that it will go to also assist in the production, and as it is of prxis, whenever something is written is estimated that it will be read by somebody, from this must to observe for which type of reader the text is being generated, in order to be able to also mold it with an adequate language to the cognitivo level of the reader and, to adhere to a more subjective or impersonal positioning.