What is in the retail the point od sale, the point is in the Office of decision. There are many promotional articles which here unfold their full effect. Printed sticky notes, promotional calendars, note pads, Desk accessories all have one together: send their advertisements there, where European in the Business2Business area businesses, namely in the Office. "The ad space in the Office is particularly valuable," Dennis Jockers advises GmbH by the Hamburg advertising agency small & Jockers, "Promotional items should be placed deliberately". Also the quality plays a major role. Finally, there are E.g. the printed sticky notes, the pen or the useful accessory small helpers, which then also must work.
Inferior quality can break too, faithfully, if his pen already does not work, how he ought to do then the major order the motto. Branded promotional items are often a good choice. Here, you can enjoy the brand image and the quality of most standing behind it. Printed sticky notes post-it 3 m glue noticeably better than most of the cheaper products. Also promotional of other brand-name manufacturers increasingly find their way on the desks. "The formula is quite simple in principle: rather, the receiver uses the promotional items, its advertising effectiveness higher is", so Jacob. Promotional items in Office Communications work in the long term and can be targeted. Is this different aspects, mainly the quality attention, self-stick notes & co. Bernie Sanders: the source for more info. are successful melee in the communication mix.